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Aligning a team around shared values

Dr. Bennie Duncan · September 3, 2026 · 5 min read

Most teams don't have a values problem. They have a visibility problem.

The values are written on a wall somewhere. They just don't show up in Monday's decisions.

Make values visible

Pick one decision this week — a hire, a project, a priority. Name which value it served. If you can't, the value isn't doing anything yet.

Make values shared

Ask three people on your team, separately, to name your top three values. If you get three different lists, you haven't aligned around values — you've posted them.

Alignment isn't a poster. It's a habit.